Fernando Del Castillo and Carolina Ruiz will celebrate their anniversary in paradise, with a 5-day, 4-night stay in the hotel’s exclusive Presidential Suite and say “I do” once again in front of the Mexican Pacific during an intimate ceremony which will be broadcasted live on May 17th at 8:30pm on this online channel:

http://velasresorts.com/ever-after/

This will be the second time Velas Resorts shares the happiness of a winning couple with its social network followers- in October of 2011 the first online broadcast showed the unforgettable wedding of Terri and David; winners of the “I want my wedding at Velas Resorts” contest.

About Velas Resorts:
With 26 total AAA diamonds, Velas Resorts has redefined the All Inclusive concept by offering suites designed for ultimate rest and comfort, gourmet options on par with the most renowned restaurants in the world, premium beverages, fine domestic and imported wines, 24-hour suite service with an exceptional selection of dishes, daily replenished minibars, high performance gymnasiums, personal training programs, recreational activities, non-motorized water sports ranging from scuba-diving classes to kayaktours and innovative Kids Clubs; all provided with the distinctive service and hospitality they are recognized for worldwide.

About Casa Velas:
Casa Velas is a boutique hotel with private Ocean Club located on the 18-hole Marina Vallarta Golf Course; member of The Leading Hotels of the World and recipient of the Four Diamond Award by the AAA. Located just 5 minutes from the Puerto Vallarta International Airport and 15 minutes from city center’s art galleries and oceanfront promenade “El Malecón”, the hotel has 80 suites with options including private immersion pools and Jacuzzis. Its recently remodeled Spa is a member of The Leading Spas of the Worldand has five treatment areas, hydrotherapy facilities, beauty salon and garden-view gymnasium with the latest equipment. Casa Velas’ gourmet restaurant Emiliano offers á la carte Mexican and international cuisine created by one of the best chefs in the region. Casa Velas was recently selected by TripAdvisor ® as one of the best 10 hotels in three categories: Luxury, Relaxation/Spa and Romance, earning it the 2011 Travelers’ Choice® Award. During the 2012 edition of the same awards, the hotel was named among the10 Best All Inclusive Hotels in Mexico and the world. Expedia® included Casa Velas on its exclusiveExpedia Insiders’ Select™ list, which recognizes and recommends only the best hotels in the world.

Fernando Del Castillo y Carolina Ruiz celebrarán su aniversario en el paraíso, con una estancia de 5 días y 4 noches en la exclusiva Suite Presidencial de este resort y dirán “Sí acepto” frente a las playas del Pacífico mexicano en una íntima ceremonia, que será transmitida en vivo el 17 de mayo a las 8:30 p. m. a través de su canal en línea:

http://velasresorts.com/ever-after/es/

Será la segunda ocasión que este prestigioso grupo hotelero comparta la felicidad de una pareja ganadora, con sus seguidores en redes sociales. La primera transmisión en línea fue en octubre de 2011, y se trató de la inolvidable boda de Terri y David, ganadores del concurso: “Quiero mi Boda en Velas Resorts”.

Acerca de Velas Resorts:
Con 26 diamantes otorgados por la American Automobile Association,los hoteles de Velas Resorts han redefinido el concepto Todo Incluido de Lujo, con suites diseñadas para su descanso y confort, opciones gourmet a la altura de los más reconocidos restaurantes del mundo, bebidas Premium, vinos de las mejores marcas nacionales e internacionales, servicio a la suite 24 hr con selección excepcional de platillos, mini bar surtido diariamente, gimnasio de alto rendimiento, programa personalizado de entrenamiento, actividades recreativas y deportes acuáticos no motorizados que van, desde clínicas de buceo hasta paseos en kayak, Club de Niños; y todo, con el servicio y hospitalidad que les han sido reconocidos mundialmente.

Acerca de Casa Velas:
Casa Velas es un hotel boutique con Club de Playa privado ubicado en el campo de golf de 18 hoyosMarina Vallarta, miembro de The Leading Hotels of the World y ganador del premio 4 Diamantes de AAA. Situado a tan sólo 5 minutos del Aeropuerto de Puerto Vallarta y a 15 min del centro de la ciudad, galerías de arte y “El Malecón“, este hotel cuenta con 80 suites y piscinas privadas o Jacuzzi. Su recién remodelado Spa, es miembro de Leading Spas of the World y cuenta con 5 salas de tratamientos, zona de hidroterapia, un gimnasio con vista al jardín, equipado con modernos aparatos y un salón de belleza. Su restaurante Emiliano, ofrece opciones gourmet a la carta de cocina mexicana e internacional y lo encabeza uno de los mejores chefs de la zona. Casa Velas fue elegido recientemente por TripAdvisor ®como uno de los 10 mejores hoteles en tres categorías: Lujo, Relajación/Spa y Romance, otorgándole el premio Travelers’ Choice®2011, en la edición 2012 de este mismo reconocimiento, fue nombrado entre los 10 Mejores Hoteles Todo Incluido de México y del Mundo. Expedia® por su parte, incluyó a Casa Velas en su exclusiva lista: Expedia Insiders’ Select™, que reconoce y recomienda sólo los mejores hoteles de excelencia en el servicio, en todo el mundo.

Year after year TripAdvisor® publishes its much anticipated Travelers’ Choice Awards, recognizing the best travel options according to over 60 million reviews compiled on the site. Among the awards is the selection of “Best Destinations in Mexico”, lead by two settings chosen by Velas Resorts to provide their guests with the ultimate vacation experience.

Puerto Vallarta and Playa del Carmen occupy the first and second positions on the list, due to attributes ranging from adventurous activities to cultural riches to natural beauty and amazing biodiversity.

Just as TripAdvisor® describes, Puerto Vallarta is bordered by the Sierra Madre Mountains and is preferred by travelers seeking a romantic escape. In addition to enjoying the area’s beaches, the experience is enhanced by elements such as cooking classes, whale watching and strolling through the cobblestone streets of the old city. Across the country, Playa del Carmen boasts white sand beaches, Mayan archeological sites and eco-theme parks, along with a hip dining and nightlife scene. The destination’s location on the Mexican Riviera is full of adventure, with hanging bridges, underground rivers, a butterfly sanctuary and natural aquariums, making it an unforgettable experience for all ages.

About TripAdvisor®:
With over 65 million unique visits per month TripAdvisor® is the most renowned travel portal in the world, offering advice from travelers for other travelers. Its acclaimed Traveler’s Choice awards, which in 2012 complete their 10 th year of existence, demonstrate their users’ preferences and award various categories including Best Hotel, Best All-Inclusive Hotel, Best Luxury Hotel and Best Beach.

Año con año, TripAdvisor® publica la esperada lista Traveller’s Choice Awards, que incluye lo mejor del 2012 en materia de viajes, de acuerdo con los más de 60 millones de comentarios recopilados en este portal. Figura entre los premios, la selección de “Los Mejores Destinos en México”, encabezada por dos de los escenarios que Velas Resorts ha seleccionado para dar a sus huéspedes, la experiencia extraordinaria que se vive en cada uno de sus hoteles.

Se trata de Puerto Vallarta y Playa del Carmen, que ocupan la primera y segunda posición respectivamente, gracias a aspectos que van desde actividades y aventura, belleza natural y asombrosa biodiversidad.

Tal como lo comenta el portal electrónico: Puerto Vallarta es un lugar enmarcado por las montañas de la Sierra Madre, preferido entre los viajeros que buscan un viaje romántico. Además de disfrutar de la playa, la experiencia incluye clases de cocina, avistamiento de ballenas o recorridos por las calles de adoquín de la antigua ciudad. Playa del Carmen, cuenta con playas de arena blanca, yacimientos arqueológicos mayas y parques temáticos que crean una experiencia inolvidable, sobretodo para los más pequeños. Un destino lleno de aventura con puentes colgantes, ríos subterráneos, un pabellón de mariposas y acuarios naturales.

Situada en la Riviera mexicana, este destino es perfecto para quienes buscan romance.

Acerca de Trip Advisor®:
Con más de 65 millones de visitas únicas por mes, TripAdvisor® es el portal de viajes más reconocido en el mundo, ya que ofrece el consejo de viajeros para viajeros. Sus aclamados premios Traveler’s Choice, que en 2012 cumplen 10 años de haberse instituido, muestran el gusto de sus usuarios y premia diversas categorías entre las que destacan: Mejor Hotel, Mejor Hotel Todo Incluido, Mejor Hotel de Lujo y Mejor Playa.

To be clear, violence in Mexico is no joke. There have been over 47,000 drug-related murders alone in the past five years. Its murder rate – 18 per 100,000 according to this United Nations Office on Drugs & Crime report – is more than three times the US rate of 4.8 per 100,000. Though Mexican tourism is starting to bounce back, Americans appear more reluctant to return than Canadians and Brits (5.7 million Americans visited in 2011, down 3% from 2010 – and, according to Expedia, more than four of five bookings were adults going without children). Many who don’t go cite violence as the reason.

What you don’t get from most reports in the US is statistical evidence that Americans are less likely to face violence on average in Mexico than at home, particularly when you zero in on Mexico’s most popular travel destinations. For example, the gateway to Disney World, Orlando, saw 7.5 murders per 100,000 residents in 2010 per the FBI; this is higher than Cancun or Puerto Vallarta, with rates of 1.83 and 5.9 respectively, per a Stanford University report (see data visualization here, summarized on this chart, page 21). Yet in March, the Texas Department of Public Safety advised against ‘spring break’ travel anywhere in Mexico, a country the size of the UK, France, Germany, Spain and Italy combined. Never mind that popular destinations like the Bahamas, Belize and Jamaica have far higher homicide rates (36, 42 and 52 per 100,000). Why the singular focus?

Before you nix Mexico altogether, consider these five things:

1. Mexico may be more dangerous than the US overall, but not for Americans.
According to FBI crime statistics, 4.8 Americans per 100,000 were murdered in the US in 2010. The US State Department reports that 120 Americans of the 5.7 million who visited Mexico last year were murdered, which is a rate of 2.1 of 100,000 visitors. Regardless of whether they were or weren’t connected to drug trafficking, which is often not clear, it’s less than half the US national rate.

2. Texans are twice as safe in Mexico, and three times safer than in Houston.
Looking at the numbers, it might be wise for Texans to ignore their Public Safety department’s advice against Mexico travel. Five per 100,000 Texans were homicide victims in 2010, per the FBI. Houston was worse, with 143 murders, or a rate of 6.8 – over three times the rate for Americans in Mexico.

3. And it’s not just Texas.
It’s interesting comparing each of the countries’ most dangerous cities. New Orleans, host city of next year’s Super Bowl, broke its own tourism record last year with 8 million visitors. Yet the Big Easy has ten times the US homicide rate, close to triple Mexico’s national rate. Few go to Ciudad Juarez, a border town of 1.3 million that saw 8 to 11 murders a day in 2010 (accounts differ – CNN went with 8). It’s unlikely to ever be a tourism hostpot, but things have been quietly improving there. By 2011, CNN reported, the homicide rate dropped by 45%, and the first six weeks of this year saw an additional 57% drop, per this BBC story. If that trend in Juarez continues all year, and it might not, the number of homicides would have dropped from over 3000 in 2010 to 710 in 2012. Meanwhile New Orleans’ homicide rate is increasing, up to 199 murders last year, equivalent to 736 in a city with the population of Juarez.

4. By the way, most of Mexico is not on the State Department’s travel warning.
The best of Mexico, in terms of travel, isn’t on the warning. The US warns against ‘non-essential travel’ to just four of Mexico’s 31 states (all in the north: Chihuahua, Coahuila, Durango and Tamaulipas). The warning goes on to recommend against travel to select parts of other states, but not including many popular destinations such as Puerto Vallarta, Mazatlan, the Riviera Nayarit, Cancun, Cozumel and Tulum. Meanwhile, 13 states are fully free from the State Department’s warning, including Baja California Sur, Yucatan, Mexico City, Oaxaca, Chiapas, Guanajuato and others.

5. Malia Obama ignored the Texas advice.
Of all people, President Obama and first lady said ‘OK’ to their 13-year-old daughter’s spring break destination this year: Oaxaca. Then Republican presidential candidate Rick Santorum made snide remarks over that, perhaps overlooking that Oaxaca state has a smaller body count from the drug war than his home state’s murder rate (Oaxaca’s 4.39 per 100,000 to Pennsylvania’s 5.2). Oaxaca state, not on the US travel warning, is famed for its colonial city, Zapotec ruins and emerging beach destinations like Huatulco. Lonely Planet author Greg Benchwick even tried grasshoppers with the local mezcal (Malia apparently stuck with vanilla shakes.)

So, can you go to Mexico?
Yes. As the US State Department says, ‘millions of US citizens safely visit Mexico each year.’ Last year, when I took on the subject for CNN, one commenter suggested Lonely Planet was being paid to promote travel there. No we weren’t. We took on the subject simply because – as travelers so often know – there is another story beyond the perception back home, be it Vietnam welcoming Americans in the ’90s or Colombia’s dramatic safety improvements in the ’00s. And, equally as importantly, Mexico makes for some of the world’s greatest travel experiences – it’s honestly why I’m in this line of work.
So yes, you can go to Mexico, just as you can go to Texas, or New Orleans, or Orlando, or the Bahamas. It’s simply up to you to decide whether you want to.

Robert Reid is Lonely Planet’s New York–based US Travel Editor and has been going to Mexico since he was three (most recently to Chacala).

Read more: http://www.lonelyplanet.com/blog/2012/04/30/are-americans-safer-in-mexico-than-at-home/#ixzz1tvTELAze

Read more: http://www.lonelyplanet.com/blog/2012/04/30/are-americans-safer-in-mexico-than-at-home/#ixzz1tvSxyANS

Robert Reid
Lonely Planet author

Puerto Vallarta, Mexico (April 27, 2012) – From April 16 through December 18, 2012, the luxury all-inclusive Grand Velas Resorts in Riviera Maya and Riviera Nayarit are waiving the single supplement fee for single parents traveling with their children, and one child receives their stay at a 50% discount. Welcome amenities, roundtrip airport transportation, kids’ club, evening entertainment, and activities for adults and children to enjoy together are also part of the promotion. At Grand Velas Riviera Maya, park tickets to Xel-Ha and a guided onsite ecological family tour are also included, while at Grand Velas Riviera Nayarit, a Canopy Adventure Park Tour is featured. The Velas Resorts’ all-inclusive rates include suite accommodations, a la carte gourmet meals at a choice of specialty restaurants, premium branded beverages, 24 hr in-suite service, fitness center, taxes and gratuities, and more.

All-inclusive rates for one parent and child start at $414 at Grand Velas Riviera Nayarit and $515 at Grand Velas Riviera Maya. A second child can stay in the same suite for $87 (Grand Velas Riviera Nayarit) or $99 (Grand Velas Riviera Maya). Minimum night and other restrictions apply depending on the resort. For more information and reservations, please call Velas Resorts at 1-888-323-4294 or visit www.velasresorts.com.

Both Grand Velas Resorts feature a complimentary kids club for children ages 5 to 12 with activities ranging from planting trees and flowers and learning about the environment to beading in the style of the Huichol Indians and baking with the pastry chef. Kids also can enjoy water sports included in the rate, such as sea kayaks, water polo and snorkeling. Kids’ spa treatments are also offered at Grand Velas Riviera Nayarit, while Grand Velas Riviera Maya recently started offering clay modeling classes and yoga lessons for parents and children together.

Evenings bring quality entertainment, perfect for family bonding which can include Mexican folkloric night with live music and native arts and crafts and magic and clown shows. While the children are enjoying the kids club, adults can enjoy top spa facilities, with two of the resorts’ spas having Leading Spa of the World designation.

About Velas Resorts:
With 26 total AAA diamonds, Velas Resorts has redefined the All Inclusive concept by offering suites designed for ultimate rest and comfort, gourmet options on par with the most renowned restaurants in the world, premium beverages, fine domestic and imported wines, 24-hour suite service with an exceptional selection of dishes, daily replenished minibars, high performance gymnasiums, personal training programs, recreational activities, non-motorized water sports ranging from scuba-diving classes to kayaktours and innovative Kids Clubs; all provided with the distinctive service and hospitality they are recognized for worldwide.

Puerto Vallarta, Mexico (April 18, 2012) — Founded in 1971 by Klaus Schwab, the World Economic Forum, or WEF, culminated its Latin American meetings yesterday in Puerto Vallarta, Mexico. The event hosted approximately 900 leaders in the worlds of business, academia, politics and NGO’s from 70 countries to discuss development and growth opportunities in the region. The meeting addressed Latin America’s role in the governance of the global economy during Mexico’s chairmanship of the G20 and as the country prepares for presidential elections.

Several meetings were held throughout the Forum, including the Opening Plenary Session on Responses to the Global Economic Slowdown with President Calderon at Casa Velas Hotel Boutique. The Session, also attended by Otto Perez Molina, President of Guatemala; Desire Bouterse, president of Surinam; Mariano Rajoy, President of Spain, and Haakon Magnus, Prince of Norway, was held to discuss the importance of Latin America and worldwide economic growth. Also as part of the Forum, 250 notables from the business world convened at the Young Global Leaders Annual Summit at Grand Velas Riviera Nayarit to address global challenges. Attendees presented their conclusions at the closing ceremony to Mexican President Felipe Calderon. President Calderon, at the age of 32, participated in the very same forum in 1997 in Davos, Switzerland. On April 17th, Velas Vallarta hosted the Business 20 Meeting (B20) with the Presidency of the G20, where the business leaders of the B20 presented, for the first time, to Mexican President, Felipe Calderón, the results of the deliberations and preliminary proposals of the different work groups.

Another highlight of the WEF was the cultural event offered by the Mexican government for all of the invitees of the WEF at Velas Vallarta hotel. During this event, attended by 800 people, the beauty of Mexico’s color, traditions, art and culture was showcased with an extraordinary presentation by the renowned Mexican tenor Jesus Leon accompanied by the National Symphonic Orchestra. Mexican Presidential Candidate, Enrique Peña Nieto also visited Grand Velas Riviera Nayarit for breakfast in the resort’s lush gardens alongside the Bay of Banderas.

While not part of the WEF Program on Latin America, the G20 Trade Ministerial Meeting takes place today and tomorrow, April 20th, at Casa Velas. Mexican Economy Minister, Bruno Ferrari will lead Bilateral Sessions with Karel de Gucht, European Union Trade Commissioner; Deming Chen, Chinese Minister of Commerce, and Mehmet Zafer Caglayan, Turkish Minister of Economy, for the Economy and Commerce Ministers of the G20 in the boutique hotel’s recently built 3,663 square foot conference center adjacent to the resorts’ garden area and the Marina Vallarta 18-hole championship golf course.

About Velas Resorts:
With 26 total AAA diamonds, Velas Resorts has redefined the All Inclusive concept by offering suites designed for ultimate rest and comfort, gourmet options on par with the most renowned restaurants in the world, premium beverages, fine domestic and imported wines, 24-hour suite service with an exceptional selection of dishes, daily replenished minibars, high performance gymnasiums, personal training programs, recreational activities, non-motorized water sports ranging from scuba-diving classes to kayaktours and innovative Kids Clubs; all provided with the distinctive service and hospitality they are recognized for worldwide.

Puerto Vallarta, Jal. (18 de abril, 2012) Fundado en 1971 por Klaus Schwab, el Foro Económico Internacional o WEF por sus siglas en inglés, se dio cita en Puerto Vallarta para celebrar su edición sobre América Latina, el cual culminará el día de hoy, tras haber reunido a aproximadamente 900 personalidades y líderes del ámbito empresarial, académico, político y no-gubernamental de 70 países, para proponer acuerdos que promuevan el potencial con el que cuenta esta región.

En el marco de este foro, 250 jóvenes destacados en el mundo empresarial fueron convocados a la Cumbre Anual –Young Global Leaders–, en Grand Velas Riviera Nayarit para tratar los retos que se presentan a nivel mundial, y expusieron durante la ceremonia de clausura sus conclusiones al presidente Felipe Calderón –quien a su vez fuera llamado a sus 32 años de edad, a participar en el mismo foro en 1997, en Davos, Suiza, –.

Múltiples sesiones y foros se llevaron a cabo, entre los que destaca la Reunión de Mandatarios Participantes en el WEF el 17 de abril, con el presidente Felipe Calderón Hinojosa en el hotel boutique Casa Velas, al que asistieron, entre otros, Otto Pérez Molina, Presidente de Guatemala; Desiré Bouterse, Presidente de Surinam; Mariano Rajoy, Presidente de España y Haakon Magnus, Príncipe de Noruega para tratar la importancia de América Latina en el crecimiento económico mundial. Destaca asimismo, la Velada Cultural ofrecida por el gobierno mexicano a todos los invitados al WEF, en el hotel Velas Vallarta. Durante este evento se mostró la belleza de nuestro país en un despliegue de color, tradiciones, arte y cultura, como la extraordinaria presentación del reconocido tenor mexicano Jesús León, acompañado por la Orquesta Sinfónica Nacional, como una espectacular muestra de nuestro legado al mundo, y a la que asistieron más de 800 personalidades.

Otro gran evento que Puerto Vallarta tendrá el honor de recibir, es la Reunión Ministerial de Economía G20, a celebrarse el 19 y 20 de este mismo mes en el hotel Casa Velas, que reunirá a los representantes de los países miembro, con lo que se espera proyectar “la mejor imagen de este hermoso municipio y (…) conocido por la hospitalidad y amabilidad de su gente”, como lo comentó Salvador González Resendiz, Presidente Municipal de esta ciudad.

Acerca de Velas Resorts:
Con 26 diamantes otorgados por la American Automobile Association, los hoteles de Velas Resorts han redefinido el concepto Todo Incluido de Lujo, con suites diseñadas para su descanso y confort, opciones gourmet a la altura de los más reconocidos restaurantes del mundo, bebidas Premium, vinos de las mejores marcas nacionales e internacionales, servicio a la suite 24 hr con selección excepcional de platillos, mini bar surtido diariamente, gimnasio de alto rendimiento, programa personalizado de entrenamiento, actividades recreativas y deportes acuáticos no motorizados que van, desde clínicas de buceo hasta paseos en kayak, Club de Niños; y todo, con el servicio y hospitalidad que les han sido reconocidos mundialmente.

The grand variety of quality tourism destinations available to travelers has encouraged Puerto Vallarta to renew its identity, and recently the state of Jalisco’s Secretary of Tourism began a collective study to rescue the aspects that visitors most enjoy about the city. The efforts translated into a publicity campaign that includes, among other elements, a promotional video and an ingenious logo displaying a fresh new image inspired by the latest trends in color and design.

This proposal responds to “the necessity for competitiveness that defines the national and international markets”, indicated Aurelio Lopez Rocha, Jalisco’s Secretary of Tourism during the press conference held for the launch of the new image. He added, “Today one of the largest challenges for brands is differentiation”. Puerto Vallarta’s distinguishing features include its natural landscapes and impressive beauty, the warmth of its people and a gastronomic experience enjoyed in restaurants on par with the best in the world. These elements inspire visitors to return year after year, and from that desire to return comes the phrase that embodies the campaign: “Puerto Vallarta: You live it more than once”. According to hospitality professionals in this sublime destination, the number of return visitors is very high, and as anyone who has stepped foot in this dynamic corner of the world can confirm, there is simply too much to experience to enjoy it all in one visit. In the words of the Secretary, Puerto Vallarta “is enjoyed at every stage of life”, as there are always new wonders to discover.

The logotype uses the quintessential Sea Horse as a symbol of the city, a sculpture by the multifaceted and renowned artist Rafael Zamarripa, which has graced Puerto Vallarta’s oceanfront promenade, El Malecón, since 1976. The meticulously-chosen colors for the logo represent the aspects that make this city come alive: red, for the people and their warmth that makes Puerto Vallarta known as “the most friendly city in the world”; green, for the beautiful surrounding mountains; yellow, for the sand and blue, for the sea.

La gran oferta de destinos turísticos de calidad impulsó a Puerto Vallarta a renovar su identidad, por lo que la Secretaría de Turismo de Jalisco emprendió un estudio colectivo para rescatar los aspectos que los visitantes disfrutan más de esta ciudad. Todo ello se tradujo en una campaña publicitaria que incluye, entre otros esfuerzos, un video promocional y el ingenioso logotipo que muestra una imagen más fresca y en línea con las nuevas tendencias en diseño y estudio del color.

Esta propuesta responde a “la necesidad de competitividad que marcan los mercados nacionales e internacionales”, tal como lo señaló Aurelio López Rocha – Secretario de Turismo de Jalisco durante la rueda de prensa del lanzamiento de la nueva imagen, junto con Guillermo Ohem – Director de Fidetur, Luis Angarita – Presidente de la Oficina de Visitantes y Convenciones, y Salvador González – Presidente Municipal. A la par, añadió que “hoy en día uno de los más grandes retos de las marcas es diferenciarse.”

Si algo distingue a Puerto Vallarta son sus escenarios naturales de impactante belleza, la calidez de su gente y la experiencia gastronómica con restaurantes a la altura de los mejores del mundo, elementos que inspiran el deseo de volver entre sus visitantes. De aquí nace la frase que enmarca la campaña, y que se convierte en el nuevo slogan de la ciudad: “Puerto Vallarta, lo vives más de una vez”; y es que la cifra de visitantes recurrentes es muy alta, de acuerdo con los hoteleros de este paradisíaco destino. En palabras del funcionario: “se disfruta en cada etapa de la vida” pues siempre hay cosas nuevas por descubrir.

El nuevo logotipo toma como símbolo de la ciudad, al ‘Caballito de Mar’, obra escultórica del multifacético y reconocido artista, Rafael Zamarripa, y que viste el malecón de esta ciudad desde 1976 –volviéndolo un ícono de Puerto Vallarta. Los colores que se eligieron cuidadosamente para el ingenioso isotipo, representan los aspectos que dan vida a esta ciudad: rojo – la gente y su calidez por lo que se le conoce como “La ciudad más amigable del mundo”; verde – montañas; amarillo – arena y azul – mar.

“El Sol eligió este lugar para acabar su jornada… y vuelve siempre. Aquí está lo que te llevaste contigo, esperando a que lo vivas por primera vez. Puerto Vallarta: se vive más de una vez.“